This makes the granting and terminating of Administrative Access rights a smooth process whenever it is necessary. Expertise in social media goes beyond understanding strategy, platforms, and best practices – it also requires knowledge about less glamorous subjects, such as social media policy. Ready to build a brand identity that’s professional, consistent, and unforgettable? Softriver specializes in crafting complete Brand Ecosystems®, including the detailed guidelines you need to succeed on social media and beyond.

In addition, for public-sector organizations, archiving isn’t optional, it’s legally required. Laws like FOIA and the Federal Records Act mandate that government agencies preserve all social-media communication. Healthcare providers can’t share any protected health information (PHI) on social media. The U.S Security Exchange Commission (SEC) also monitors social media for misleading statements and compliance violations. This now extends to AI-generated or AI-assisted content, which regulators treat the same as any other communication. If you haven’t yet updated your policies to reflect the new guidance, it’s definitely time to check in with your compliance team.

Use Clockify To Limit Social Media Use At Work And Boost Employee Productivity

Boston Scientific does not provide medical diagnosis, treatment or otherwise engage in the practice of medicine, and information on our social media communities should not be considered medical advice. If you are experiencing a medical problem, please consult a healthcare professional for diagnosis and treatment. Also, see Standards for Technology in Social Work Practice for additional standards regarding social media policies provided by NASW and ASWB. Journalists should treat sources, subjects and colleagues as human beings deserving of respect.

Unfortunately, Clorox overlooked this important fact when the update was released. If you violate this policy inadvertently, you may receive a reprimand. We expect you to comply after that, or stricter disciplinary actions will apply.

Everything You Need To Build Your Personal Brand

Your employees’ social media presence may have an influence on your company online, as their online activities can be linked to your brand — whether you intend it or not. When employees violate the company’s social media policy, it’s important for employers to have a clear process in place for addressing the violation and taking appropriate disciplinary action. This ensures that all violations are handled consistently and fairly, without favoritism or bias. As social media becomes an increasingly integral part of daily life, employers are faced with the challenge of monitoring their employees’ online activities.

Employees should clarify that their personal opinions, particularly those that might be controversial, do not represent the opinions of their company. This is particularly important for employees who regularly post about their company online. Companies typically adopt a broad definition of social media in these policies. In addition to major platforms like Facebook, Instagram or LinkedIn, they might also include blogs, forums or anything else that could be seen by the public. If an employee posts something inflammatory on social media, it could cause a public relations nightmare for the company. Consider having a social media request form that allows employees to suggest new accounts or content.

This top beverage brand empowered employees to become its “online spokespeople.” It is a rare approach in a world where brands often rely on influencers as their representatives. Instead of discouraging employees from sharing their experiences, the brand encouraged them to do so openly. It gave each team member a metaphorical megaphone, promoting the idea of speaking loudly and proudly when they have something positive to say. However, the brand also emphasized that personal views remain personal and may not always align with the company’s standpoint.

Best Buy’s policy highlights that responsible behavior extends beyond work hours. It reminds employees that even personal posts can impact the brand’s reputation. The policy encourages thoughtful engagement, discourages negative comments about the company or colleagues, and stresses the importance of professionalism both on and off the clock.

Content released to the public on social media platforms requires an OPSEC review. Content that is released to the public on social media platforms requires review by a public affairs officer that has release authority from the commander. Units are notified of violations found during the audits and may be removed from the directory if the violations are not corrected. The most recent posts on an account should be no older than one month, and the account should be updated on a weekly basis at minimum. Without a clear purpose, your social media policy might lack direction, making it less effective.

Setting An Image And Video Style

This blog post will cover everything you need to know about creating your own social media brand guidelines. A social media policy outlines the standards for acceptable social media activity on official channels and employees’ personal accounts. Policies typically advise against using hateful language, disclosing confidential information and speaking for the company without proper authorization. Social media policies typically make it clear that the policy applies to all employees, even when they are posting on their personal social media accounts. A social media policy advises employees on what is appropriate to post on social media, both on the company’s accounts and employees’ personal accounts.